UX/Product Lead, Systems Thinker
10+ year industry veteran bringing to life digital, physical, and experiential design.
Explore projects and past work below. I will share my thought-process and proficiency of a wide digital toolset.
Please contact me if interested in gaining access

About me

Heiko's Headshot

Heiko Maiwand

San Francisco, CA


UX Design

Mountain View, CA

Director and UX Lead

NIO, SF Experience Studio
San Francisco, CA

NIO is a Chinese all-electric vehicle company that values user experience above all else. The Silicon Valley design studio was tasked with demonstrating strategic opportunities and supporting shipping products for the nascent automaker's vehicles and services.

Tasks included conceptual design as well as working with development teams, hardware constraints, and homologation requirements to deliver unique products for an unfamiliar customer.

Principal Experience Designer & Strategist

Designed and explored future concepts for Audi, Porsche, Bentley, and other VW brands at their research and development lab in Silicon Valley.

Starting as an Interaction Designer, I had an opportunity to influence many products in a rapidly changing mobility environment. These ranged from market adaptations, physical input devices, new mental models, and brand engagement.

The role grew to encompass a stronger strategic emphasis. Collaborating with many different departments throughout the VW Group, I worked to evangelize, visualize, and embody changes needed to transform the automotive giant for a new generation and in a new economy.

Prototype and Systems Engineer

Harman International
Upper Saddle River, NJ

Harman is the parent company of JBL, Infinity, Harman Kardon. As a systems and prototype engineer, I used my skills to prototype, test, and propose many automotive solutions.


18 Granted Patents

Google Patent Link

Multiple patents ranging from control elements, user identification and access, privacy, gestural controls, and reducing cognitive load.



  • Human-Centered Design
  • Design Strategy
  • Interaction Design
  • Motion Design
  • Experience Design
  • Business Model Validation
  • Design Thinking Methodologies
  • Rapid Prototyping
  • Storytelling

Digital Toolset

  • After Effects
  • Photoshop
  • Illustrator
  • Cinema4D
  • Sketch
  • Figma
  • Principal
  • Unreal
  • Webflow


MS, Human Computer Interaction/Design

Indiana University 
Bloomington, IN

BS, Electrical Engineering

Rose-Hulman Institute of Technology 
Terre Haute, IN