HEIKO MAIWAND
Experience Designer, Strategist
I design products, services, and solutions.
Understand
  • Context
  • Curiosity
  • Research
Solve
  • Insights
  • Iteration
  • Constraints
Validate
  • Prototype
  • Iterate
  • Business validation
Convey
  • Story
  • Video
  • Build

About me

Heiko Maiwand
UX Designer, Design Strategist
San Francisco, CA
LinkedIn Profile | Printable
Experience

Principal Design Strategist / UX Designer

Volkswagen Group of America, R&D Lab (Belmont, CA)
2010-Present

Designing and exploring future concepts for Audi and other VW brands at their research and development lab in Silicon Valley.

Starting as an Interaction Designer, Heiko has had an opportunity to influence many products in a rapidly changing mobility environment. These range from market adaptations, physical input devices, new mental models, and brand engagement.

The role has grown to encompass a much more strategic emphasis. Collaborating with many different departments throughout the VW Group, Heiko is working to evangelize, visualize, and embody changes needed to transform the automotive giant in a new economy.

Prototype and Systems Engineer

Harman International (Upper Saddle River, NJ)
2006-2008

Harman is the parent company of JBL, Infinity, Harman Kardon. As a systems and prototype engineer, Heiko used his skills to propose, test, and prototype many automotive solutions.
Skill summary

Disciplines

  • Human-Centered Design
  • Design Strategy
  • Experience Design
  • Business Model Validation
  • Design Thinking Methodologies
  • Interface Design
  • Rapid Prototyping
  • Storytelling

Software

  • Adobe After-Effects
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Experience Design
  • Cinema 4D
  • Sketch
  • InVision
  • Balsamiq
Education

MS, Human Computer Interaction/Design

Indiana University (Bloomington, IN)
2008-2010

BS, Electrical Engineering, minor in Spanish

Rose-Hulman Institute of Technology (Terre Haute, IN)
2006-2008
Visual language, video mock-ups, presentations, prototypes -
these are all tools used to convey and establish new ideas and insights in a relatable manner.