HEIKO MAIWAND
UX/Product Lead, Design Strategist
10+ year industry veteran bring to life  digital, physical, and organizational design.

About me

Heiko's Headshot

Heiko Maiwand

San Francisco, CA

Experience

Director and UX Lead

NIO, SF Experience Studio
San Francisco, CA
2018-2019

NIO is a Chinese all-electric vehicle company that values user experience above all else. The silicon valley design studio was tasked with demonstrating strategic opportunities and supporting shipping products for the nascent automaker's vehicles and services.

Tasks included conceptual design as well as working with development teams, hardware constraints, and homologation requirements to deliver unique products for an unfamiliar customer.

Principal Experience Designer & Strategist

VW Brands

Designed and explored future concepts for Audi, Porsche, Bentley, and other VW brands at their research and development lab in Silicon Valley.

Starting as an Interaction Designer, I had an opportunity to influence many products in a rapidly changing mobility environment. These ranged from market adaptations, physical input devices, new mental models, and brand engagement.

The role grew to encompass a much more strategic emphasis. Collaborating with many different departments throughout the VW Group, I worked to evangelize, visualize, and embody changes needed to transform the automotive giant for a new generation and in a new economy.

Prototype and Systems Engineer

Harman International
Upper Saddle River, NJ
2006-2008

Harman is the parent company of JBL, Infinity, Harman Kardon. As a systems and prototype engineer, I used my skills to prototype, test, and propose many automotive solutions.

Patents

18 Granted Patents

Google Patent Link

Multiple patents ranging from control elements, user identification and access, privacy, gestural controls, and reducing cognitive load.

Skills

Disciplines

  • Human-Centered Design
  • Design Strategy
  • Interaction Design
  • Motion Design
  • Experience Design
  • Business Model Validation
  • Design Thinking Methodologies
  • Rapid Prototyping
  • Storytelling

Digital Toolset

  • After Effects
  • Photoshop
  • Illustrator
  • Cinema4D
  • Sketch
  • XD
  • Principal
  • InVision
  • Unreal

Education

MS, Human Computer Interaction/Design

Indiana University 
Bloomington, IN
2008-2010

BS, Electrical Engineering

Rose-Hulman Institute of Technology 
Terre Haute, IN
2006-2008
Visual language, video mock-ups, presentations, prototypes – these are all tools used to convey and establish new ideas and insights in a relatable manner.