Product Designer, Design Strategist
I integrate systems thinking with solid design skills and practices to bring to life a combination of digital, physical, and organizational design.

About me

Heiko Maiwand
Product Designer, Design Strategist
San Francisco, CA
LinkedIn Profile | Printable

Director and UX Lead

NIO SF Experience Studio (San Francisco, CA)

NIO's silicon valley design studio was tasked with demonstrating strategic opportunities and supporting shipping products for the nascent automaker's vehicles and services.

This included conceptual design as well as working with development teams, hardware constraints, and homologation requirements to deliver unique products for an unfamiliar customer.

Principal Experience Designer & Strategist

Volkswagen Group of America, R&D Lab (Belmont, CA)

Designed and explored future concepts for Audi and other VW brands at their research and development lab in Silicon Valley.

Starting as an Interaction Designer, I had an opportunity to influence many products in a rapidly changing mobility environment. These ranged from market adaptations, physical input devices, new mental models, and brand engagement.

The role grew to encompass a much more strategic emphasis. Collaborating with many different departments throughout the VW Group, I worked to evangelize, visualize, and embody changes needed to transform the automotive giant in a new economy.

Prototype and Systems Engineer

Harman International (Upper Saddle River, NJ)

Harman is the parent company of JBL, Infinity, Harman Kardon. As a systems and prototype engineer, I used my skills to propose, test, and prototype many automotive solutions.


  • Human-Centered Design
  • Design Strategy
  • Experience Design
  • Business Model Validation
  • Design Thinking Methodologies
  • Interface Design
  • Rapid Prototyping
  • Storytelling

Digital Toolset

  • Adobe After-Effects
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe XD
  • Cinema 4D
  • Sketch
  • Principal
  • InVision
  • Unreal

MS, Human Computer Interaction/Design

Indiana University (Bloomington, IN)

BS, Electrical Engineering, minor in Spanish

Rose-Hulman Institute of Technology (Terre Haute, IN)
Visual language, video mock-ups, presentations, prototypes – these are all tools used to convey and establish new ideas and insights in a relatable manner.